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What makes Czech people follow influencers on social media in 2023?

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Source

Release date

2024

Region

Czechia

Survey time period

October 18-24, 2023

Number of respondents

25,956 respondents

Age group

15 years and older

Special properties

Eurobarometer Media

Method of interview

Face-to-face interview, online survey

Citation formats

Reasons why Czechs follow influencers on social media 2023, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 11, 2025
Influencers commenting on current events was the most popular reason why people in Czechia gave them a follow in 2023. At the same time, it was the most common answer for men. Women, in this case, preferred reviews.
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Influencer marketing in GermanyInfluencer marketing in the U.S.Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)
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