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Leading reasons to reduce content consumption on streaming platforms in India as of July 2023

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Release date

July 2023

Region

India

Survey time period

July 11 to 17, 2023

Number of respondents

1,011 respondents

Age group

18 years and older

Method of interview

Panel survey

Supplementary notes

Survey question: You said you have reduced consumption of content on streaming platforms. Which of the following were the reasons for doing so? Please select all that apply.

Citation formats

Reasons to reduce consumption of streaming content India 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 25, 2023
According to a survey from July 2023, subscription fatigue or having too many subscriptions was the leading reason among ** percent of Indian respondents to reduce content consumption on streaming platforms. Other leading reasons included wanting to save money and reduce expenses, and having too much content to watch or streaming fatigue.
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