Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type
Characteristic
Male beauty brands
Female or neutral beauty brands
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In 2018, the sales of eyebrow pencils of male beauty brands on Chinese online shopping website Tmall increased by *** percent compared to the previous year, whereas the sales of female or gender neutral brands' eyebrow pencils grew by ** percent. The soaring growth of male-specific brands and beauty products indicated that male cosmetics were becoming a new consumption trend in China.
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REACH24H. (May 9, 2019). Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/
REACH24H. "Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type." Chart. May 9, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/
REACH24H. (2019). Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/
REACH24H. "Annual Sales Growth Rate of Male Beauty Brands Vs. Female or Gender Neutral Beauty Brands on Chinese E-commerce Platform Tmall in 2018, by Product Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 May 2019, /statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/
REACH24H, Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type ÌÇÐÄÆƽâ°æ, /statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/ (last visited August 04, 2026)
Annual sales growth rate of male beauty brands vs. female or gender neutral beauty brands on Chinese e-commerce platform Tmall in 2018, by product type [Graph], REACH24H, May 9, 2019. [Online]. Available: /statistics/1074653/china-male-vs-female-beauty-brands-sales-growth-on-tmall-by-product/
