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Most chosen out-of-home FMCG brands in India in 2023, by consumer reach points (in millions)

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Sources

Release date

July 2023

Region

India

Survey time period

2023

Supplementary notes

Consumer Reach Points (CRP) considers the actual purchases made by consumers and also counts the frequency at which the purchases were made in a calendar year. 

Citation formats

Most chosen OOH FMCG brands India 2023, by consumer reach points

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 26, 2024

As of 2022, the most chosen out-of-home (OOH) FMCG brand in India was Britannia, with nearly half a billion consumer reach points. It was followed by Haldiram's. All *** leading brands in the out-of-home consumption list belonged to the food and beverage categories 

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