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Source
Sources
Release date
July 2025
More information
Region
Czechia
Survey time period
2023 to 2024
Supplementary notes
*The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand鈥檚 reach."
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