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Household penetration of leading fast moving consumer goods (FMCG) brands in Mexico in 2021

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Sources

Release date

May 2021

Region

Mexico

Survey time period

November 2019 to October 2021

Number of respondents

23,500 brands worldwide

Supplementary notes

* Penetration indicates the percentage of households buying the brand at least one time throughout the year.

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Citation formats

Mexico: most popular FMCG brands by household penetration 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, May 20, 2021
Bimbo was the leading fast moving consumer goods (FMCG) brand in Mexico in 2021, with almost ** percent of households surveyed reporting to have purchased the brand at least once a year. Coca-Cola followed second on the list that year, recording a household penetration of exactly ** percent.
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