According to the source: " Audience figures may not represent unique individuals, or match the active user base. Some Facebook Messenger advertising options are currently unavailable in some countries, so 'potential audience' figures may much be lower than the total monthly active users."
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Facebook Messenger: audience in the Nordics 2025, by country
As of February 2025, Sweden presented the largest Messenger audience, with almost 4.8 million potential users of Facebook's instant messaging platform. Denmark followed, with three million potential users, while Iceland reported only 226 thousand potential users.
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We Are Social, & DataReportal, & Meltwater. (February 25, 2025). Facebook Messenger audiences in Nordic countries as of February 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1276923/messenger-potential-audience-nordics/
We Are Social, und DataReportal, und Meltwater. "Facebook Messenger audiences in Nordic countries as of February 2025 (in millions)." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1276923/messenger-potential-audience-nordics/
We Are Social, DataReportal, Meltwater. (2025). Facebook Messenger audiences in Nordic countries as of February 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1276923/messenger-potential-audience-nordics/
We Are Social, and DataReportal, and Meltwater. "Facebook Messenger Audiences in Nordic Countries as of February 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/1276923/messenger-potential-audience-nordics/
We Are Social & DataReportal & Meltwater, Facebook Messenger audiences in Nordic countries as of February 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1276923/messenger-potential-audience-nordics/ (last visited July 20, 2026)
Facebook Messenger audiences in Nordic countries as of February 2025 (in millions) [Graph], We Are Social, & DataReportal, & Meltwater, February 25, 2025. [Online]. Available: /statistics/1276923/messenger-potential-audience-nordics/
