According to the source: " Audience figures may not represent unique individuals, or match the active user base. Some Facebook Messenger advertising options are currently unavailable in some countries, so 'potential audience' figures may much be lower than the total monthly active users."
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Facebook Messenger: reach in the Nordics 2025, by country
As of February 2025, Iceland held the highest reach of Facebook Messenger users, with almost 60 percent of the internet users in the country using the platform. Norway, which counted an estimated three million users on the platform, presented a Messenger reach of 50.9 percent. Sweden reported the lowest Messenger reach in the examined period, with only 44.7 percent of the country's digital population using the instant messaging platform.
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We Are Social, & DataReportal, & Meltwater. (February 25, 2025). Facebook Messenger audience reach in Nordic countries as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1276945/messenger-potential-reach-nordics/
We Are Social, und DataReportal, und Meltwater. "Facebook Messenger audience reach in Nordic countries as of February 2025." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1276945/messenger-potential-reach-nordics/
We Are Social, DataReportal, Meltwater. (2025). Facebook Messenger audience reach in Nordic countries as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1276945/messenger-potential-reach-nordics/
We Are Social, and DataReportal, and Meltwater. "Facebook Messenger Audience Reach in Nordic Countries as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/1276945/messenger-potential-reach-nordics/
We Are Social & DataReportal & Meltwater, Facebook Messenger audience reach in Nordic countries as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1276945/messenger-potential-reach-nordics/ (last visited July 22, 2026)
Facebook Messenger audience reach in Nordic countries as of February 2025 [Graph], We Are Social, & DataReportal, & Meltwater, February 25, 2025. [Online]. Available: /statistics/1276945/messenger-potential-reach-nordics/
