Survey question:
"Would you be willing to pay more for products that are sustainably-produced/packaged and environmentally-friendly?"
Among the total of 3,252 survey respondents, 215 were between 16 and 24 years old, 904 were between 25 and 34 years old, 1,127 were between 35 and 44 years old, 539 were between 45 and 54 years old, and 467 were 55 years or older.
Citation formats
Willingness to pay more for eco products in Hong Kong 2023, by consumer age
According to a survey conducted by in Hong Kong in December 2023, approximately ** percent of respondents aged between 25 and 34 years stated that they were willing to pay more for sustainable and environmentally friendly products. In comparison, only ** percent of those above 54 years agreed with this statement.
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Rakuten Insight. (January 31, 2024). Willingness to pay more for sustainably made or environmentally friendly products among consumers in Hong Kong as of December 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1449182/hong-kong-willingness-to-pay-more-for-sustainable-products-by-consumer-age/
Rakuten Insight. "Willingness to pay more for sustainably made or environmentally friendly products among consumers in Hong Kong as of December 2023, by age group." Chart. January 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1449182/hong-kong-willingness-to-pay-more-for-sustainable-products-by-consumer-age/
Rakuten Insight. (2024). Willingness to pay more for sustainably made or environmentally friendly products among consumers in Hong Kong as of December 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1449182/hong-kong-willingness-to-pay-more-for-sustainable-products-by-consumer-age/
Rakuten Insight. "Willingness to Pay More for Sustainably Made or Environmentally Friendly Products among Consumers in Hong Kong as of December 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2024, /statistics/1449182/hong-kong-willingness-to-pay-more-for-sustainable-products-by-consumer-age/
Rakuten Insight, Willingness to pay more for sustainably made or environmentally friendly products among consumers in Hong Kong as of December 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1449182/hong-kong-willingness-to-pay-more-for-sustainable-products-by-consumer-age/ (last visited August 04, 2026)
Willingness to pay more for sustainably made or environmentally friendly products among consumers in Hong Kong as of December 2023, by age group [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: /statistics/1449182/hong-kong-willingness-to-pay-more-for-sustainable-products-by-consumer-age/
