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Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023, by age group

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Source

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Release date

January 2024

Region

Indonesia

Survey time period

December 7 to 31, 2023

Number of respondents

11,099 respondents

Age group

16 years and older

Special properties

among 6,267 female and 4,832 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "Would you be willing to pay more for products that are sustainably-produced/packaged and environmentally-friendly?"

Age group breakdowns:
16-24 years: 2,726 respondents
25-34 years: 4,146 respondents
35-44 years: 2,789 respondents
45-54 years: 1,125 respondents
55+ years: 313 respondents

Citation formats

Willingness to pay more for sustainable products Indonesia 2023 by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 13, 2024

According to a survey on sustainable consumption in Indonesia conducted by in December 2023, around ** percent of respondents aged 25 and 34 years stated that they were willing to pay more for sustainable and environmentally-friendly products. The same survey also revealed that making such products more affordable would encourage them to adopt more sustainable consumption practices.

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