The question asked in the survey was as follows: "How important is it to you that the products you purchase are sustainably-made/packaged or environmentally-friendly?"
According to a survey on sustainable consumption in Indonesia conducted by in December 2023, approximately ** percent of respondents aged between 25 and 34 years in Indonesia stated that it was very important to buy products that are sustainably-made/packaged or environmentally friendly. The same survey also revealed that making these products more affordable would encourage them to adopt more sustainable consumption practices.
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Rakuten Insight. (January 31, 2024). Importance of purchasing sustainable and environmentally-friendly products among consumers in Indonesia as of December 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1450481/indonesia-importance-of-purchasing-environmental-friendly-products-by-age-group/
Rakuten Insight. "Importance of purchasing sustainable and environmentally-friendly products among consumers in Indonesia as of December 2023, by age group." Chart. January 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1450481/indonesia-importance-of-purchasing-environmental-friendly-products-by-age-group/
Rakuten Insight. (2024). Importance of purchasing sustainable and environmentally-friendly products among consumers in Indonesia as of December 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1450481/indonesia-importance-of-purchasing-environmental-friendly-products-by-age-group/
Rakuten Insight. "Importance of Purchasing Sustainable and Environmentally-friendly Products among Consumers in Indonesia as of December 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2024, /statistics/1450481/indonesia-importance-of-purchasing-environmental-friendly-products-by-age-group/
Rakuten Insight, Importance of purchasing sustainable and environmentally-friendly products among consumers in Indonesia as of December 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1450481/indonesia-importance-of-purchasing-environmental-friendly-products-by-age-group/ (last visited July 31, 2026)
Importance of purchasing sustainable and environmentally-friendly products among consumers in Indonesia as of December 2023, by age group [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: /statistics/1450481/indonesia-importance-of-purchasing-environmental-friendly-products-by-age-group/
