The results are based on four survey waves, which have been aggregated. The average is shown. Out of the 27 EU countries, 18 are included in the coverage.
Supplementary notes
The original survey question was phrased as follows: "Which of these statements about food do you agree with? (multi-pick)". Shown is the share of respondents who answered: "I actively try to eat healthy"
Covers the following EU-27 countries: Austria, Finland, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Belgium, Czechia, Denmark, Greece, Hungary, Ireland, Lithuania, Portugal, RomaniaÂ
Citation formats
Share of consumers in the EU-27 trying to eat healthy in 2025, by age group
In 2025, a survey revealed that approximately ** percent of consumers aged 18 to 19 in the EU-27 reported making an effort to eat healthily. In contrast, older respondents demonstrated a greater tendency to prioritize healthy eating, with the percentage of those actively trying to maintain a healthy diet increasing with age.
Diets in the EU
According to a recent survey, flexitarian and low- or no-carb diets were the most popular in the EU in 2024. Around ** percent of surveyed consumers stated that they followed a flexitarian diet, which can be defined as eating mostly plant-based foods while occasionally allowing meat, fish, or other animal-based products. Just percent of respondents stated that they adhered to a strictly vegan diet.
Attitudes toward food and artificial flavor avoidance in the EU
About ** percent of participants from the EU indicated that they actively work on eating healthily, while * percent of respondents expressed that they find it challenging to afford healthy food. That same year, around ** percent of EU-27 consumers aged 18 to 19 reported that they steer clear of artificial flavors and preservatives. This figure jumps to ** percent among respondents aged 60 to 64.
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ÌÇÐÄÆƽâ°æ. (September 3, 2025). Share of consumers that actively try to eat healthy in the European Union (EU-27) in 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1447799/consumers-that-try-to-eat-healthy-by-age-eu-27/
ÌÇÐÄÆƽâ°æ. "Share of consumers that actively try to eat healthy in the European Union (EU-27) in 2025, by age group." Chart. September 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1447799/consumers-that-try-to-eat-healthy-by-age-eu-27/
ÌÇÐÄÆƽâ°æ. (2025). Share of consumers that actively try to eat healthy in the European Union (EU-27) in 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1447799/consumers-that-try-to-eat-healthy-by-age-eu-27/
ÌÇÐÄÆƽâ°æ. "Share of Consumers That Actively Try to Eat Healthy in The European Union (Eu-27) in 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2025, /statistics/1447799/consumers-that-try-to-eat-healthy-by-age-eu-27/
ÌÇÐÄÆƽâ°æ, Share of consumers that actively try to eat healthy in the European Union (EU-27) in 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1447799/consumers-that-try-to-eat-healthy-by-age-eu-27/ (last visited July 30, 2026)
Share of consumers that actively try to eat healthy in the European Union (EU-27) in 2025, by age group [Graph], ÌÇÐÄÆƽâ°æ, September 3, 2025. [Online]. Available: /statistics/1447799/consumers-that-try-to-eat-healthy-by-age-eu-27/
