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Leading reasons not to make cross-border e-commerce purchases in Europe in 2025

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Source

Release date

August 2025

Region

Europe

Survey time period

2025

Number of respondents

5,000 respondents

Special properties

European online shoppers

Citation formats

Top obstacles for cross-border e-commerce in Europe 2025

Published by
F. Watty,
Oct 28, 2025

Concern about fraud is the leading reason for European shoppers not to buy something online from a different country. Over **** of the respondents from the survey fear fraud; therefore, they do not engage in cross-border e-commerce. Other widespread obstacles include a longer delivery time, customs charges, and a preference for supporting local businesses.

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Statistics on " Payments in Europe "

The most important statistics
The most important statistics
The most important statistics
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Other statistics that may interest you Payments in Europe

Cash(less)

6

(Credit) cards

6

Alternative payment methods (APMs)

8

Remittances

6

Issuers, acquirers, gateways

6

Outlook

4

Cross-border payments

6

Miscellaneous

5

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Topics

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