The shops that belong to the Beauty specialists group focus on the sale of care products like make-up or cream for body and face, hair products or parfumes.
The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.Â
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
Notino.it is the online shop with the highest eCommerce net sales that is selling products in the e-commerce market in Italy, with a revenue of US$ million in 2022 generated in Italy, followed by sephora.it with US$ million. Third place is taken by veralab.it with US$**** million. Hair-gallery.it is the fourth biggest Beauty online store in Italy with US$**** million in 2022.
For an extended ranking or rankings in other product categories, please visit .
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Use ÌÇÐÄÆƽâ°æ now:
unlimited access to all content
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ECDB GmbH. (January 19, 2024). Top online stores in the Beauty segment in Italy in 2022, by e-commerce net sales (in million U.S. dollar) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /forecasts/1307058/top-online-stores-beauty-italy-ecommercedb/
ECDB GmbH. "Top online stores in the Beauty segment in Italy in 2022, by e-commerce net sales (in million U.S. dollar)." Chart. January 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /forecasts/1307058/top-online-stores-beauty-italy-ecommercedb/
ECDB GmbH. (2024). Top online stores in the Beauty segment in Italy in 2022, by e-commerce net sales (in million U.S. dollar). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /forecasts/1307058/top-online-stores-beauty-italy-ecommercedb/
ECDB GmbH. "Top Online Stores in The Beauty Segment in Italy in 2022, by E-commerce Net Sales (in Million U.S. Dollar)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jan 2024, /forecasts/1307058/top-online-stores-beauty-italy-ecommercedb/
ECDB GmbH, Top online stores in the Beauty segment in Italy in 2022, by e-commerce net sales (in million U.S. dollar) ÌÇÐÄÆƽâ°æ, /forecasts/1307058/top-online-stores-beauty-italy-ecommercedb/ (last visited July 29, 2026)
Top online stores in the Beauty segment in Italy in 2022, by e-commerce net sales (in million U.S. dollar) [Graph], ECDB GmbH, January 19, 2024. [Online]. Available: /forecasts/1307058/top-online-stores-beauty-italy-ecommercedb/
