The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.Â
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
eMAG was the leading store in the e-commerce market in Bulgaria by online net sales revenue, measured at million U.S. dollars in 2024. It was followed by shein.com, a fashion goods retailer, which earned **** million U.S. dollars in e-commerce net sales in the country over the same year.
For an ranking as well as rankings in specific product categories, please visit .
The provides detailed information for over * online stores in more than ** countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and interesting KPIs, such as traffic, shipping providers, payment options, social media activity, and many more.
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ECDB GmbH. (May 27, 2025). Leading online stores in Bulgaria in 2024, by e-commerce net sales revenue (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1373444/bulgaria-top-online-stores/
ECDB GmbH. "Leading online stores in Bulgaria in 2024, by e-commerce net sales revenue (in million U.S. dollars)." Chart. May 27, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1373444/bulgaria-top-online-stores/
ECDB GmbH. (2025). Leading online stores in Bulgaria in 2024, by e-commerce net sales revenue (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1373444/bulgaria-top-online-stores/
ECDB GmbH. "Leading Online Stores in Bulgaria in 2024, by E-commerce Net Sales Revenue (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 May 2025, /statistics/1373444/bulgaria-top-online-stores/
ECDB GmbH, Leading online stores in Bulgaria in 2024, by e-commerce net sales revenue (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/1373444/bulgaria-top-online-stores/ (last visited July 20, 2026)
Leading online stores in Bulgaria in 2024, by e-commerce net sales revenue (in million U.S. dollars) [Graph], ECDB GmbH, May 27, 2025. [Online]. Available: /statistics/1373444/bulgaria-top-online-stores/