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In 2023, the number of monthly active users of Zalo in Vietnam reached ** million, indicating a gradual increase compared to the previous years. First launched in 2012 by VNG Corporation, Zalo is one of the leading social media platforms in Vietnam, as well as the most used app to connect with friends and family among the population.

Zalo – a successful start-up story

Developed by VNG Corporation, one of Vietnam’s most successful unicorns, Zalo has played a crucial role in shaping the digital communication landscape in Vietnam. Besides basic functions such as instant messaging, voice messaging, and video calls, Zalo also offers a wide range of extensive features. For instance, users can create and join communities, as well as discover new friends through the Nearby function. Zalo Moments, a feature similar to Facebook’s News Feed, enables users to share daily experiences with friends and followers. In addition, Zalo pays close attention to user privacy and security. The end-to-end encryption ensures that messages and calls remain confidential, protecting users from unauthorized access. The Recall and Hide conversation functions have also contributed to the platform’s trustworthiness and its widespread adoption. As a matter of fact, over 10,000 government organizations have set up Zalo accounts to enhance customer connectivity as well as improve service quality.

Zalo – more than just a social network platform

Acknowledging the potential of e-commerce, Zalo has integrated various business features to enhance online transactions. The livestream function allows users to sell and purchase products directly within the app. Zalo Pay, the platform’s digital payment system, offers users convenient shopping experiences with secure and seamless transactions. According to a survey conducted by among internet users in Vietnam, more than **** of respondents perceived the app as convenient and easy to use for online shopping, as of the first quarter of 2023. Despite the widespread penetration of other popular social media giants such as Facebook and TikTok, the made-in-Vietnam app Zalo stands out with its user-friendly features, making it more accessible to users of all generations in the country.