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Main factors encouraging online purchases among internet users worldwide in 2025, by age group

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Sources

Release date

July 2025

Region

Worldwide

Survey time period

Q1 2025

Age group

16 years and older

Supplementary notes

The source does not specify the number of respondents.

Data for consumers 65 years and older is not available for all countries, so comparability with other groups may be unprecise.

Citation formats

Leading online purchase drivers worldwide 2025, by age group

Published by
Yihan Ma,
Aug 20, 2025

The main driver of online purchases for consumers between 16 and 24 years was free deliveries (****), according to a 2025 survey. Those aged between 25 and 34 years were also motivated to purchase online by free deliveries (** percent), followed by coupons, discounts, and customer reviews.

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E-commerce checkout behaviorOnline food delivery in the U.S.Gen Z online shopping behaviorDigital payments landscape in the United StatesPayment trends 2025
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