As of February 2025, women comprised approximately ** percent of Instagram’s advertising audience. In contrast, men accounted for **** percent of Snapchat’s audience, while TikTok’s advertising audience was nearly evenly split, with females comprising **** percent.
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DataReportal. (February 25, 2025). Gender distribution of the social network advertising audience in Singapore as of February 2025, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1009226/singapore-gender-distribution-social-network-advertising-audiences/
DataReportal. "Gender distribution of the social network advertising audience in Singapore as of February 2025, by platform." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1009226/singapore-gender-distribution-social-network-advertising-audiences/
DataReportal. (2025). Gender distribution of the social network advertising audience in Singapore as of February 2025, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1009226/singapore-gender-distribution-social-network-advertising-audiences/
DataReportal. "Gender Distribution of The Social Network Advertising Audience in Singapore as of February 2025, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/1009226/singapore-gender-distribution-social-network-advertising-audiences/
DataReportal, Gender distribution of the social network advertising audience in Singapore as of February 2025, by platform ÌÇÐÄÆƽâ°æ, /statistics/1009226/singapore-gender-distribution-social-network-advertising-audiences/ (last visited July 29, 2026)
Gender distribution of the social network advertising audience in Singapore as of February 2025, by platform [Graph], DataReportal, February 25, 2025. [Online]. Available: /statistics/1009226/singapore-gender-distribution-social-network-advertising-audiences/
