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Penetration rate of leading social media platforms in Taiwan in 2022

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Source

Release date

October 2022

Region

Taiwan

Survey time period

September 5 to 16, 2022

Number of respondents

3,034 respondents

Age group

18 years and older

Method of interview

Online omnibus survey

Supplementary notes

Survey question: Which social media platform(s) do you often use? (Multiple choices are possible.)

Citation formats

Penetration rate of major social media in Taiwan 2022

Published by Thuy D., May 9, 2025

A 2022 internet survey found that YouTube was the most popular social media in Taiwan, with about **** percent of respondents using the platform. Facebook was trailing behind with a penetration rate of almost ** percent. Instagram and local bulletin board system PPT followed with a wide margin.

Social media users in Taiwan

Social media has become an important part of many Taiwanese people. It is not only widely used by the younger generation, but also other age groups. On average, Taiwanese users used about *** social media platforms per person. They spent about *** hours on social media on a daily basis.

How do Taiwanese use social media?

A majority of people are actively engaged with social networking sites to connect with acquaintances and kill time. A digital usage study also found respondents from Taiwan used social media to do brand and product research. Many followed TV shows, food and restaurants, celebrities and influencers on social media platforms.

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