Original question: On an average day, how long do you spend on social media?
The source adds that figures are based on online population and not the total population. This entails that in certain markets including Africa, internet penetration rates are low, indicating that online individuals in these regions are younger, urbanized , affluent, and more educated than the total population.
Citation formats
Daily social media usage in South Africa Q1 2017- Q3 2021
South Africans spent, on average, hours and ** minutes on social media as of the third quarter of 2021. Since 2017, time spent in South Africa on social media has been increasing yearly, starting at *** hours ** minutes in 2017.
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GWI. (April 4, 2022). Average time per day spent by online users on social media in South Africa from 1st quarter of 2017 to the 3rd quarter of 2021 (in hours.minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1326364/daily-usage-duration-of-social-networks-in-south-africa/
GWI. "Average time per day spent by online users on social media in South Africa from 1st quarter of 2017 to the 3rd quarter of 2021 (in hours.minutes)." Chart. April 4, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1326364/daily-usage-duration-of-social-networks-in-south-africa/
GWI. (2022). Average time per day spent by online users on social media in South Africa from 1st quarter of 2017 to the 3rd quarter of 2021 (in hours.minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1326364/daily-usage-duration-of-social-networks-in-south-africa/
GWI. "Average Time per Day Spent by Online Users on Social Media in South Africa from 1st Quarter of 2017 to The 3rd Quarter of 2021 (in Hours.Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Apr 2022, /statistics/1326364/daily-usage-duration-of-social-networks-in-south-africa/
GWI, Average time per day spent by online users on social media in South Africa from 1st quarter of 2017 to the 3rd quarter of 2021 (in hours.minutes) ÌÇÐÄÆƽâ°æ, /statistics/1326364/daily-usage-duration-of-social-networks-in-south-africa/ (last visited August 03, 2026)
Average time per day spent by online users on social media in South Africa from 1st quarter of 2017 to the 3rd quarter of 2021 (in hours.minutes) [Graph], GWI, April 4, 2022. [Online]. Available: /statistics/1326364/daily-usage-duration-of-social-networks-in-south-africa/
