According to a survey conducted among South Korean consumers in July 2024, a cheap price point was the main decision factor for almost half of the respondents when purchasing items online. Fast delivery options and getting a discount, coupon, or an ongoing event followed at the same response share of ** percent.
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MezzoMedia. (October 28, 2024). Major purchase factors for products ordered online in South Korea as of July 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1560926/south-korea-key-buying-factors-for-items-online/
MezzoMedia. "Major purchase factors for products ordered online in South Korea as of July 2024." Chart. October 28, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1560926/south-korea-key-buying-factors-for-items-online/
MezzoMedia. (2024). Major purchase factors for products ordered online in South Korea as of July 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1560926/south-korea-key-buying-factors-for-items-online/
MezzoMedia. "Major Purchase Factors for Products Ordered Online in South Korea as of July 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Oct 2024, /statistics/1560926/south-korea-key-buying-factors-for-items-online/
MezzoMedia, Major purchase factors for products ordered online in South Korea as of July 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1560926/south-korea-key-buying-factors-for-items-online/ (last visited July 30, 2026)
Major purchase factors for products ordered online in South Korea as of July 2024 [Graph], MezzoMedia, October 28, 2024. [Online]. Available: /statistics/1560926/south-korea-key-buying-factors-for-items-online/