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Leading factors influencing advertising medium choice among car dealership executives in the United States as of summer 2022

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Source

Release date

September 2022

Region

United States

Survey time period

summer 2022

Number of respondents

3,000 respondents

Special properties

aong dealership executives

Method of interview

Online survey

Citation formats

Factors influencing ad medium choice among car dealerships in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 26, 2023
During a summer 2022 survey carried out among car dealerships in the United States, ** percent of respondents stated that proven return-on-investment (ROI) was a leading factor in their decision to try new media channels; ** percent named recommendations from the advertising vendor in that context.
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Topics

Word-of-mouth (WOM) marketing and advertising Political advertising in the United StatesOutdoor advertising worldwideInclusion and diversity in advertising and marketing in the United StatesDirect mail advertising and marketing in the U.S.
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