In 2022, Instagram Reels collected over 3.7 billion actions from users in the United Kingdom. In comparison, TikTok generated two billion actions among users in the country. YouTube Shorts ranked last among the examined short-video social platforms in terms of engagement, with users generating 116 million likes in the examined year.
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comScore. (June 2, 2023). User engagement on short video platforms in the United Kingdom (UK) in 2022 (in billions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1398125/uk-short-video-platforms-engagement/
comScore. "User engagement on short video platforms in the United Kingdom (UK) in 2022 (in billions)." Chart. June 2, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1398125/uk-short-video-platforms-engagement/
comScore. (2023). User engagement on short video platforms in the United Kingdom (UK) in 2022 (in billions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1398125/uk-short-video-platforms-engagement/
comScore. "User Engagement on Short Video Platforms in The United Kingdom (Uk) in 2022 (in Billions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2023, /statistics/1398125/uk-short-video-platforms-engagement/
comScore, User engagement on short video platforms in the United Kingdom (UK) in 2022 (in billions) ÌÇÐÄÆƽâ°æ, /statistics/1398125/uk-short-video-platforms-engagement/ (last visited July 22, 2026)
User engagement on short video platforms in the United Kingdom (UK) in 2022 (in billions) [Graph], comScore, June 2, 2023. [Online]. Available: /statistics/1398125/uk-short-video-platforms-engagement/
