| Characteristic | Install-to-register | Install-to-purchase |
|---|---|---|
| Shopping apps (NET) | 32.8% | 14.7% |
| Marketplace apps | 37.7% | 6.2% |
| Brand commerce apps | 39.5% | 13.6% |
| Coupon & reward apps | 60.4% | 41.9% |
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Source
Source
Release date
June 2020
More information
Region
Worldwide
Survey time period
April 1, 2019 to April 1, 2020
Supplementary notes
Data is based on 129 apps, 558 million clicks, 53 billion ad impressions across 10 million installs and 2 million first-time events.
Brand Commerce: An app offered by a company (under that company's name/
brand) that makes and sells its own branded products. [Example: Nike, Lululemon, Levi's]
Marketplace Apps: An app offered by a company that aggregates and sells products primarily belonging to other brands and merchants. [Example: Wish, Amazon, GOAT]
Coupon & Reward Apps: An app that allows users to earn cashback on mobile purchases to loyalty programs that offer perks and incentives to influence buyer behavior. [Example: Groupon, Ibotta, RetailMeNot].
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