Prime Day has the effect of retaining and engaging online shoppers. A worldwide survey carried out before the 2023 edition indicated that 91 percent of Prime Day users had already shopped during previous editions of the sale event. More than that, 85 percent of consumers familiar with Amazon Prime Day even wished for the sale event to be repeated twice a year.
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Skai. (July 6, 2023). Opinions and shopping habits during Amazon Prime Day in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1388874/amazon-prime-day-purchase-intentions/
Skai. "Opinions and shopping habits during Amazon Prime Day in 2023." Chart. July 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1388874/amazon-prime-day-purchase-intentions/
Skai. (2023). Opinions and shopping habits during Amazon Prime Day in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1388874/amazon-prime-day-purchase-intentions/
Skai. "Opinions and Shopping Habits during Amazon Prime Day in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jul 2023, /statistics/1388874/amazon-prime-day-purchase-intentions/
Skai, Opinions and shopping habits during Amazon Prime Day in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1388874/amazon-prime-day-purchase-intentions/ (last visited July 23, 2026)
Opinions and shopping habits during Amazon Prime Day in 2023 [Graph], Skai, July 6, 2023. [Online]. Available: /statistics/1388874/amazon-prime-day-purchase-intentions/
