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Share of product feeds on local e-commerce marketing channels in Germany in 2022

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Source

Release date

September 2022

Region

Germany

Survey time period

March and April 2022

Supplementary notes

The data represents the usage of given channels out of all local channels, and is not reflective of the actual market share. Channels that are considered global (eg. TikTok, Snapchat) have been excluded.

Citation formats

Most used local e-commerce marketing channels in Germany 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 20, 2023
In 2022, the most popular local e-commerce marketing channel in Germany by a large margin was neocom.ai displaying more than ** percent out of all product feeds. In second place was idealo with a usage share of just under ** percent, and in third place was kelkoo with **** percent. Billiger and ladenzeile rounded out the top five.
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E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
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