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Median volume of stock-keeping units (SKUs) per online store worldwide in 2022, by product category

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Source

Release date

September 2022

Region

Worldwide

Survey time period

March and April 2022

Special properties

categories with highest SKUs

Supplementary notes

Data presented here is based on a sample of 4.5 million products from over 15,000 channel feeds. The destination channels include Google Shopping, Facebook, Pinterest, Criteo, and Microsoft Advertising. The products in the data sample come from more than 50 different countries including Australia, Denmark, Germany, the Netherlands, Sweden, the United Kingdom, and the United States. The sample spans over 20 different e-commerce sectors including fashion, home & garden, furniture, beauty, electronics, automotive, pet supplies, and sporting goods.

Citation formats

Categories with the most stock-keeping units (SKUs) per online store globally 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 20, 2023
In 2022, the product category with the highest median volume of stock-keeping units (SKUs) per online store was vehicles and parts at . Home and garden followed with , and both apparel and accessories and electronics also had more than SKUs per online shop on average. In turn, food, beverages, and tobacco had the lowest product offering, with *** SKUs per online store.
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