According to a biennial study on the distribution channels in the hotel industry in European countries, online travel agencies (OTAs) held the highest market share in Denmark, accounting for nearly ** percent of hotel bookings. By contrast, tour operators and travel agencies represented around **** percent of transactions.
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HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (May 18, 2022). Leading distribution channels in the hotel industry in Denmark in 2021, by market share [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1387757/main-distribution-channels-hotel-industry-denmark/
HOTREC, und University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Leading distribution channels in the hotel industry in Denmark in 2021, by market share." Chart. May 18, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1387757/main-distribution-channels-hotel-industry-denmark/
HOTREC, University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (2022). Leading distribution channels in the hotel industry in Denmark in 2021, by market share. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1387757/main-distribution-channels-hotel-industry-denmark/
HOTREC, and University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Leading Distribution Channels in The Hotel Industry in Denmark in 2021, by Market Share." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 May 2022, /statistics/1387757/main-distribution-channels-hotel-industry-denmark/
HOTREC & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, Leading distribution channels in the hotel industry in Denmark in 2021, by market share ÌÇÐÄÆƽâ°æ, /statistics/1387757/main-distribution-channels-hotel-industry-denmark/ (last visited August 05, 2026)
Leading distribution channels in the hotel industry in Denmark in 2021, by market share [Graph], HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, May 18, 2022. [Online]. Available: /statistics/1387757/main-distribution-channels-hotel-industry-denmark/
