According to a biennial study on the online travel agency (OTA) market shares in the European hotel industry, Booking Holdings held a higher market share than the Expedia Group in the Nordics in 2021. That year, Booking Holdings accounted for nearly ** percent of hotel bookings made via an OTA in Norway. Meanwhile, the Expedia Group had roughly a ** percent relative OTA market share in Sweden.
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HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (May 18, 2022). Relative online travel agency (OTA) market share of Booking Holdings and the Expedia Group in the hotel industry in the Nordic countries in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1387740/ota-market-share-booking-holdings-expedia-group-nordics/
HOTREC, und University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Relative online travel agency (OTA) market share of Booking Holdings and the Expedia Group in the hotel industry in the Nordic countries in 2021." Chart. May 18, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1387740/ota-market-share-booking-holdings-expedia-group-nordics/
HOTREC, University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (2022). Relative online travel agency (OTA) market share of Booking Holdings and the Expedia Group in the hotel industry in the Nordic countries in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1387740/ota-market-share-booking-holdings-expedia-group-nordics/
HOTREC, and University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Relative Online Travel Agency (Ota) Market Share of Booking Holdings and The Expedia Group in The Hotel Industry in The Nordic Countries in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 May 2022, /statistics/1387740/ota-market-share-booking-holdings-expedia-group-nordics/
HOTREC & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, Relative online travel agency (OTA) market share of Booking Holdings and the Expedia Group in the hotel industry in the Nordic countries in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1387740/ota-market-share-booking-holdings-expedia-group-nordics/ (last visited July 31, 2026)
Relative online travel agency (OTA) market share of Booking Holdings and the Expedia Group in the hotel industry in the Nordic countries in 2021 [Graph], HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, May 18, 2022. [Online]. Available: /statistics/1387740/ota-market-share-booking-holdings-expedia-group-nordics/
