According to a biennial study on the distribution channels in the hotel industry in European countries, online travel agencies (OTA) accounted for the highest share of hotel bookings in Sweden in 2023, at more than **** percent. By contrast, tour operators and travel agencies represented less than percent of transactions.
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HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (June 26, 2024). Leading distribution channels in the hotel industry in Sweden in 2023, by market share [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1388134/main-distribution-channels-hotel-industry-sweden/
HOTREC, und University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Leading distribution channels in the hotel industry in Sweden in 2023, by market share." Chart. June 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1388134/main-distribution-channels-hotel-industry-sweden/
HOTREC, University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (2024). Leading distribution channels in the hotel industry in Sweden in 2023, by market share. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1388134/main-distribution-channels-hotel-industry-sweden/
HOTREC, and University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Leading Distribution Channels in The Hotel Industry in Sweden in 2023, by Market Share." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2024, /statistics/1388134/main-distribution-channels-hotel-industry-sweden/
HOTREC & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, Leading distribution channels in the hotel industry in Sweden in 2023, by market share ÌÇÐÄÆƽâ°æ, /statistics/1388134/main-distribution-channels-hotel-industry-sweden/ (last visited July 24, 2026)
Leading distribution channels in the hotel industry in Sweden in 2023, by market share [Graph], HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, June 26, 2024. [Online]. Available: /statistics/1388134/main-distribution-channels-hotel-industry-sweden/
