This statistic shows the importance of integrating guest reviews into official hotel classifications and ratings to online travel agency worldwide as of October 2014. During the survey, 44 percent of online travel agency stakeholders said that integrating reviews and classifications was most important.
In 2015, only 52 percent of U.S. travelers completed their booking on the OTA site when searching for a hotel, with 49 percent preferring to use the supplier site.
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World Tourism Organization (UN Tourism). (October 7, 2014). How valuable would it be to make guest reviews an integral part of hotel official star rating? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/326504/importance-of-integrating-guest-reviews-and-hotel-ratings-to-otas-worldwide/
World Tourism Organization (UN Tourism). "How valuable would it be to make guest reviews an integral part of hotel official star rating?." Chart. October 7, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/326504/importance-of-integrating-guest-reviews-and-hotel-ratings-to-otas-worldwide/
World Tourism Organization (UN Tourism). (2014). How valuable would it be to make guest reviews an integral part of hotel official star rating?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/326504/importance-of-integrating-guest-reviews-and-hotel-ratings-to-otas-worldwide/
World Tourism Organization (UN Tourism). "How Valuable Would It Be to Make Guest Reviews An Integral Part of Hotel Official Star Rating?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Oct 2014, /statistics/326504/importance-of-integrating-guest-reviews-and-hotel-ratings-to-otas-worldwide/
World Tourism Organization (UN Tourism), How valuable would it be to make guest reviews an integral part of hotel official star rating? ÌÇÐÄÆƽâ°æ, /statistics/326504/importance-of-integrating-guest-reviews-and-hotel-ratings-to-otas-worldwide/ (last visited August 06, 2026)
How valuable would it be to make guest reviews an integral part of hotel official star rating? [Graph], World Tourism Organization (UN Tourism), October 7, 2014. [Online]. Available: /statistics/326504/importance-of-integrating-guest-reviews-and-hotel-ratings-to-otas-worldwide/
