As of January 2024, yearly subscription apps presented higher retention among users. Approximately ** percent paid subscribers of apps that presented a yearly renewal model. In comparison, approximately ** percent of the subscribers of apps presenting a monthly renewal model were retained after one year. The weekly subscription model presented the lowest amount of users retained after one year, approximately *** percent.
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RevenueCat, Inc.. (January 17, 2023). Share of mobile app users retained after one year as of January 2024, by subscription renewal model [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1384562/app-users-retained-after-one-year-by-subscription-renew/
RevenueCat, Inc.. "Share of mobile app users retained after one year as of January 2024, by subscription renewal model." Chart. January 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1384562/app-users-retained-after-one-year-by-subscription-renew/
RevenueCat, Inc.. (2023). Share of mobile app users retained after one year as of January 2024, by subscription renewal model. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1384562/app-users-retained-after-one-year-by-subscription-renew/
RevenueCat, Inc.. "Share of Mobile App Users Retained after One Year as of January 2024, by Subscription Renewal Model." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jan 2023, /statistics/1384562/app-users-retained-after-one-year-by-subscription-renew/
RevenueCat, Inc., Share of mobile app users retained after one year as of January 2024, by subscription renewal model ÌÇÐÄÆƽâ°æ, /statistics/1384562/app-users-retained-after-one-year-by-subscription-renew/ (last visited July 22, 2026)
Share of mobile app users retained after one year as of January 2024, by subscription renewal model [Graph], RevenueCat, Inc., January 17, 2023. [Online]. Available: /statistics/1384562/app-users-retained-after-one-year-by-subscription-renew/
