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Median renewal rates for monthly in-app subscriptions worldwide in 2022

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Source

Release date

August 2022

Region

Worldwide

Survey time period

August 2022

Special properties

10,000 mobile subscirption apps, iOS and Android combined

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.

Citation formats

Mobile app subscription global renewal rates 2022

Published by
Christy Tila,
Aug 16, 2022
Median subscription rates across iOS and Android apps appear to increase after the first monthly renewal, with apps across iOS and Android retaining larger shares of their paid users. In 2022, the first in-app subscription renewal rate was set at a median of ** percent, while this figure rose to ** percent for the second renewal and ** percent for the third in-app subscription renewal.
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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