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Penetration rates of traditional pay TV and over-the-top (OTT) pay TV in Europe from 2021 to 2027

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Source

Release date

October 2022

Region

Europe

Survey time period

2021

Supplementary notes

* Forecast

Citation formats

Traditional and OTT pay TV penetration rate in Europe 2021-2027

Published by ÌÇÐÄÆƽâ°æ Research Department, May 11, 2023
In Europe, the penetration rate of traditional pay TV among households amounted to **** percent in 2021 and is expected to decline to **** percent in 2027. In contrast, **** percent of households used over-the-top pay TV services in 2021, but this share is forecast to grow by 2027.
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