As of 2020, China was the largest pay TV market worldwide, based on number of subscribers, at around *** million. However, while the amount is forecast to decrease by 2026, the number of pay TV households in the second biggest pay TV country, India, will grow.
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Digital TV Research. (May 10, 2021). Number of pay TV subscribers worldwide from 2010 to 2026, by country (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/260535/countries-with-largest-number-of-pay-tv-households-worldwide/
Digital TV Research. "Number of pay TV subscribers worldwide from 2010 to 2026, by country (in millions)." Chart. May 10, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/260535/countries-with-largest-number-of-pay-tv-households-worldwide/
Digital TV Research. (2021). Number of pay TV subscribers worldwide from 2010 to 2026, by country (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/260535/countries-with-largest-number-of-pay-tv-households-worldwide/
Digital TV Research. "Number of Pay Tv Subscribers Worldwide from 2010 to 2026, by Country (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 May 2021, /statistics/260535/countries-with-largest-number-of-pay-tv-households-worldwide/
Digital TV Research, Number of pay TV subscribers worldwide from 2010 to 2026, by country (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/260535/countries-with-largest-number-of-pay-tv-households-worldwide/ (last visited August 04, 2026)
Number of pay TV subscribers worldwide from 2010 to 2026, by country (in millions) [Graph], Digital TV Research, May 10, 2021. [Online]. Available: /statistics/260535/countries-with-largest-number-of-pay-tv-households-worldwide/