Data on the share of adults who subscribed to a cable TV service in the United States as of January 2023 showed that adults aged 65 years or above were most likely to be subscribers, with **** of them stating that they are currently subscribing to cable TV services. By contrast, respondents between the ages of 35 and 44 were the most likely to have subscribed to cable in the past but then cut the cord later on.
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Morning Consult. (January 17, 2023). Share of adults who subscribe to a cable TV service in the United States as of January 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/322958/pay-tv-penetration-rate-usa/
Morning Consult. "Share of adults who subscribe to a cable TV service in the United States as of January 2023, by age group." Chart. January 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/322958/pay-tv-penetration-rate-usa/
Morning Consult. (2023). Share of adults who subscribe to a cable TV service in the United States as of January 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/322958/pay-tv-penetration-rate-usa/
Morning Consult. "Share of Adults Who Subscribe to a Cable Tv Service in The United States as of January 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jan 2023, /statistics/322958/pay-tv-penetration-rate-usa/
Morning Consult, Share of adults who subscribe to a cable TV service in the United States as of January 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/322958/pay-tv-penetration-rate-usa/ (last visited July 25, 2026)
Share of adults who subscribe to a cable TV service in the United States as of January 2023, by age group [Graph], Morning Consult, January 17, 2023. [Online]. Available: /statistics/322958/pay-tv-penetration-rate-usa/
