Share of media executives agreeing that integrating streaming services and making them available to pay TV subscribers has become a key area of investment worldwide between December 2024 and January 2025
On a scale of 1-10 (10 is the highest)
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
respondents include senior media executives of content owners, pay TV platforms, distributors, and tech vendors
Supplementary notes
Q: "Pay TV continues to innovate to maintain its roles in homes, what do you feel are the key areas of investment? Please score them all on a scale of 1-10 (10 the highest)"
The source does not specify the number of respondents.
Citation formats
Integration of streaming services through pay TV operators worldwide 2025
A survey conducted between December 2024 and January 2025 looking at pay TV and OTT service integration found that ** of surveyed media executives agree that making global streaming platforms available through pay TV operators has become a key area of investment. ** percent of respondents even gave the highest score of 10.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
3Vision. (April 30, 2025). Share of media executives agreeing that integrating streaming services and making them available to pay TV subscribers has become a key area of investment worldwide between December 2024 and January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1227031/integration-ott-in-pay-tv-worldwide/
3Vision. "Share of media executives agreeing that integrating streaming services and making them available to pay TV subscribers has become a key area of investment worldwide between December 2024 and January 2025." Chart. April 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1227031/integration-ott-in-pay-tv-worldwide/
3Vision. (2025). Share of media executives agreeing that integrating streaming services and making them available to pay TV subscribers has become a key area of investment worldwide between December 2024 and January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1227031/integration-ott-in-pay-tv-worldwide/
3Vision. "Share of Media Executives Agreeing That Integrating Streaming Services and Making Them Available to Pay Tv Subscribers Has Become a Key Area of Investment Worldwide between December 2024 and January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2025, /statistics/1227031/integration-ott-in-pay-tv-worldwide/
3Vision, Share of media executives agreeing that integrating streaming services and making them available to pay TV subscribers has become a key area of investment worldwide between December 2024 and January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1227031/integration-ott-in-pay-tv-worldwide/ (last visited July 24, 2026)
Share of media executives agreeing that integrating streaming services and making them available to pay TV subscribers has become a key area of investment worldwide between December 2024 and January 2025 [Graph], 3Vision, April 30, 2025. [Online]. Available: /statistics/1227031/integration-ott-in-pay-tv-worldwide/
