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Share of consumers interested in metaverse use cases in the retail industry in 2022, by type

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Sources

Release date

January 2023

Region

Worldwide

Survey time period

October 2022

Number of respondents

9,156 consumers

Age group

18 years and older

Supplementary notes

Survey carried out in Brazil, India, Japan, China, United Kingdom, and the United States. The survey sample was representative of the national population.

Citation formats

Most interesting metaverse use cases in the retail industry 2022

Published by
F. Watty,
Apr 18, 2023
According to a 2022 survey, consumer experiences for products were the most attractive use case for the metaverse in the retail industry. Up to ** percent of respondents would explore metaverse uses for product purchases, while another ** percent thought the same about services. Retailers could also adopt metaverse features for enterprise purposes, an option in which ** percent of consumers were interested.
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