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Average sustainability premium consumers would consider acceptable and be willing to pay worldwide in 2022, by category

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Sources

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Release date

September 2022

Region

Worldwide

Survey time period

July 12 to August 2, 2022

Number of respondents

11,711 respondents*

Age group

18 years and older

Method of interview

Panel survey

Supplementary notes

* Global set of consumers from 19 countries.
The source asked respondents that would pay more for an environmentally sustainable products and services, how much more they would consider to be acceptable?

Citation formats

Average sustainability premium considered acceptable worldwide 2022, by category

Published by
F. Watty,
Apr 14, 2023

In 2022, the average premium deemed acceptable for sustainable consumer goods stood at roughly ** percent. In other words, consumers across the globe were willing to pay up to approximately ** percent more for sustainable alternatives to regular consumer goods on average. Financial services had the highest acceptable sustainability premium at roughly ** percent.

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Sustainable e-commerce in the United KingdomSustainabilitySustainable e-commerce in FranceSustainable e-commerce in Germany, Austria, and SwitzerlandSustainability in e-commerce
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