| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
In cooperation with
McKinsey & Company
Release date
February 2023
More information
Region
China
Survey time period
2022
Number of respondents
2,575 respondents
Method of interview
Questionnaire
Supplementary notes
Survey question: Over the past month, which of the following have you purchased for consumption at home or at a restaurant/fast food/quick-service establishment?
The protein includes protein purchased at home or at a restaurant.
The data adjusted by 500-sample survey, with no quota preset. Chinese consumers may misunderstand the definition of "alt meat/plant-based meat", for example, tofu and vegetarian chicken should be excluded.
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