Baijiu industry in China - statistics & facts
China鈥檚 position as the leading country in the global spirit market seems unchallengeable. In 2023, the country鈥檚 spirit market recorded a revenue of over 161 billion U.S. dollars, more than the United States and Japan combined. Baijiu holds the crown in this market, with a market share of around 90 percent. While this traditional liquor has managed to maintain high sales revenue, it still has the rapidly changing market landscape and shifting consumer preferences to tackle.
