| Characteristic | Share of respondents |
|---|---|
| Benefiting from a special discount/promotion | 27% |
| Making up for the grocery shortage/buying a few products that I needed urgently | 31% |
| Shopping for something I was craving/for consuming instantly | 14% |
| Doing bulk shopping that I have planned in advance and will meet my grocery needs for 1-2 weeks | 16% |
| Buying the necessary supplies for preparing for a special event/celebration or hosting guests at home or work | 6% |
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Source
Source
Release date
August 2022
More information
Region
Turkey
Survey time period
May 2022
Number of respondents
805 respondents
Age group
15-55 years old
Special properties
Participants from 81 different cities who did online grocery shopping in the last three days
Method of interview
Online panel
Supplementary notes
34% of the survey participants have done online grocery shopping on the day of the survey and 66% of them have done online grocery shopping until 2 days before the survey was conducted. Grocery shopping includes grocery items such as food, beverages, personal care and cleaning. Non-FMCG products such as clothing, home living products, household appliances are excluded.
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