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As of October 2025, New South Wales was home to the highest number of McDonald's locations in Australia, with over *** stores. In comparison, there were only ** McDonald's restaurants in Tasmania that same year. In total, over McDonald's stores were in operation nationwide in 2025. 

Australia: one of McDonald’s leading international markets

Famous for its Big Mac, American quick service restaurant (QSR) chain McDonald’s is by far the most valuable fast food brand worldwide, with an estimated brand value of almost *** billion U.S. dollars. The Australian McDonald’s franchise is one of the largest contributors to McDonald’s total revenue among the company’s internationally operated markets. In 2023, McDonald’s Australia Holdings Pty Ltd generated an annual revenue of around *** million U.S. dollars.

Battle of the burger chains

McDonald’s and Hungry Jack’s are the most prevalent burger franchises in Australia, with McDonald’s recording the highest brand score index value across Australia’s QSRs in 2024. In terms of locations, McDonald’s boasted the highest number of locations of all burger franchises across Australia in 2025 and had more than double the number of stores compared to Hungry Jack’s. Nonetheless, by a small margin, Australian consumers voted Hungry Jack’s as being better value for money than McDonald’s. Furthermore, the Big Jack was rated higher across all categories than the Big Mac regarding taste, quality of ingredients, and value for money. Popular Australian burger chain Grill’d also keeps its foot in the door of Australia’s burger market due to its extensive variety of burger options and highly-rated dine-in experience. With Wendy’s and Mr. Charlie’s having entered Australia’s fast food market, the battle of the country’s burger chains may become even more intense.