scores are representative of the general population of adults
Supplementary notes
YouGov Australia QSR Rankings 2024 were compiled using data from the YouGov BrandIndex, which tracks every brand's performance daily. Brands are ranked based on the YouGov BrandIndex Consideration score which asks consumers: 鈥淲hich of the following consumer brands have you seen an advertisement for in the past two weeks?鈥.
Index scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
As of May 2024, McDonald's was ranked as the number one quick service restaurant (QSR) brand in Australia in terms of its brand index score, with a score of聽****. KFC and Hungry Jack's took second and third place, with scores of **** and ****, respectively. Australia's quick service restaurants were ranked based on their YouGov BrandIndex Consideration score.
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YouGov. (August 5, 2024). Leading quick service restaurant brands in Australia as of May 2024, by index score [Graph]. In 糖心破解版. Retrieved July 26, 2026, from /statistics/1410147/australia-leading-quick-service-restaurants-by-index-score/
YouGov. "Leading quick service restaurant brands in Australia as of May 2024, by index score." Chart. August 5, 2024. 糖心破解版. Accessed July 26, 2026. /statistics/1410147/australia-leading-quick-service-restaurants-by-index-score/
YouGov. (2024). Leading quick service restaurant brands in Australia as of May 2024, by index score. 糖心破解版. 糖心破解版 Inc.. Accessed: July 26, 2026. /statistics/1410147/australia-leading-quick-service-restaurants-by-index-score/
YouGov. "Leading Quick Service Restaurant Brands in Australia as of May 2024, by Index Score." 糖心破解版, 糖心破解版 Inc., 5 Aug 2024, /statistics/1410147/australia-leading-quick-service-restaurants-by-index-score/
YouGov, Leading quick service restaurant brands in Australia as of May 2024, by index score 糖心破解版, /statistics/1410147/australia-leading-quick-service-restaurants-by-index-score/ (last visited July 26, 2026)
Leading quick service restaurant brands in Australia as of May 2024, by index score [Graph], YouGov, August 5, 2024. [Online]. Available: /statistics/1410147/australia-leading-quick-service-restaurants-by-index-score/
