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As of the first quarter of 2025, McDonald’s MyMacca's had the highest number of weekly active users across popular quick service restaurant (QSR) apps in Australia, with around ** users per week. This was more than * its closest competing app, KFC – Order On The Go. Chicken-based fast food chain KFC recorded around ** weekly active users of its app in Australia at the end of the first quarter.

Australia’s competitive QSR landscape

While established international chains like McDonald's, KFC, Subway, and Domino’s Pizza continue to dominate, local brands are making their mark on the Australian QSR scene. Mexican-inspired fast food chain Guzman y Gomez, for instance, has seen significant growth, recording the highest net store expansion across the country’s QSRs in the 12 months to December 2024, with ** new locations. Alongside this, Guzman y Gomez’s sales have rapidly increased over the past decade from just over *** million in 2015. Nonetheless, chicken-centric QSR brand Red Rooster had the highest number of locations across popular local fast food restaurants in Australia as of 2025, with Subway in the lead in terms of international brands.

Desirable marketplace for international QSR brands

Due to the Australian QSR market’s promising growth opportunities as consumers embrace traditionally lower-priced, convenient QSR meals, several international brands are eyeing expansion throughout the country. Hoping for a successful second attempt following its collapse in Australia in the 1980s, U.S. chain Wendy’s opened the doors to its first restaurant in Surfers Paradise on the Gold Coast in January 2025, with aspirations to open *** stores nationwide by 2034. Alongside this, the planned entry of international brands including Popeyes, Chuck E. Cheese, and Firehouse Subs in the coming years is set to further intensify competition in the sector. As QSRs vie for market share, factors such as taste, affordability, service speed, integration with food delivery platforms, restaurant-own apps, and loyalty programs will be crucial for success.