According to a survey conducted in November 2022, ** percent of U.S. millennials and GenZers watched ad-supported content on Paramount+ on a daily basis. By contrast, baby boomers, born between 1946 and 1964, rarely used this streaming option on a daily basis. This generation was also the one with the largest share of respondents stating to not have used Paramount+ with ads at all in the month prior to the survey.
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Morning Consult. (November 8, 2022). Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/
Morning Consult. "Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation." Chart. November 8, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/
Morning Consult. (2022). Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/
Morning Consult. "Frequency of Watching Paramount Plus with Ads in The United States as of November 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2022, /statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/
Morning Consult, Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/ (last visited July 22, 2026)
Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation [Graph], Morning Consult, November 8, 2022. [Online]. Available: /statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/
