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Leading features offered by video streaming providers vs. leading features according to streaming viewers worldwide in 2022

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Source

Release date

September 2022

Region

Worldwide

Survey time period

2022

Number of respondents

200 executives; 5,000 consumers

Special properties

C-level executives from broadcast and media companies owning a streaming service in North America, Latin America, Europe, or Asia Pacific; streaming viewers between 18 and 56 years old, evenly split in gender from 18 countries around North America, Latin America, Europe, and APAC

Citation formats

What consumers want vs. what streaming services offer worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, May 10, 2023

A survey of executives from broadcast and media companies that own a streaming service, was compared with a survey of consumers of streaming services in 2022. It was found that there are often incongruent ideas about top features that consumers want compared to what the companies offer. For example, ** percent of executives said that their services offered a free trial or a freemium subscription option (mix of free and paid content), while just ** percent of consumers stated that they had an interest in this feature. Conversely, ** percent of consumers said they want to find new content fast, while ** executives stated that this was a top feature provided by their service.

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