In 2023, Instagram was the social media platform with the highest influence on purchasing decisions and processes among German users. ** percent stated that they had become aware of a product via the platform and had subsequently purchased it. Facebook came in second place, with almost ** percent of respondents stating that the platform had influenced their purchasing process before.
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ibi research. (October 31, 2023). Which social media has made you aware of a product that you subsequently bought? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1537231/social-media-purchasing-process-germany/
ibi research. "Which social media has made you aware of a product that you subsequently bought?." Chart. October 31, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1537231/social-media-purchasing-process-germany/
ibi research. (2023). Which social media has made you aware of a product that you subsequently bought?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1537231/social-media-purchasing-process-germany/
ibi research. "Which Social Media Has Made You Aware of a Product That You Subsequently Bought?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2023, /statistics/1537231/social-media-purchasing-process-germany/
ibi research, Which social media has made you aware of a product that you subsequently bought? ÌÇÐÄÆƽâ°æ, /statistics/1537231/social-media-purchasing-process-germany/ (last visited July 15, 2026)
Which social media has made you aware of a product that you subsequently bought? [Graph], ibi research, October 31, 2023. [Online]. Available: /statistics/1537231/social-media-purchasing-process-germany/
