Conversion rate is calculated as the total number of conversions divided by the total number of clicks attributed to the advertising campaigns in question. It is expressed as a percentage. Median values are not average, therefore exclude outliers.
Citation formats
Quarterly median conversion rate of sponsored brands on Amazon 2021-2022
Driven by advertising campaigns, a number of online visitors click on sponsored brands on Amazon marketplaces. In the last quarter of 2022, median conversion rates were higher on U.S. and UK platforms, with and *** percent, respectively. Between 2020 and 2022, conversion rates increased on all Amazon marketplaces, with Spain registering the lowest figures in the last quarter of 2022 (**** percent).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Perpetua Labs Limited. (February 21, 2023). Median conversion rate of sponsored brands on Amazon from 1st quarter 2021 to 4th quarter 2022, by marketplace [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1367734/amazon-sponsored-brands-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited. "Median conversion rate of sponsored brands on Amazon from 1st quarter 2021 to 4th quarter 2022, by marketplace." Chart. February 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1367734/amazon-sponsored-brands-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited. (2023). Median conversion rate of sponsored brands on Amazon from 1st quarter 2021 to 4th quarter 2022, by marketplace. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1367734/amazon-sponsored-brands-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited. "Median Conversion Rate of Sponsored Brands on Amazon from 1st Quarter 2021 to 4th Quarter 2022, by Marketplace." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Feb 2023, /statistics/1367734/amazon-sponsored-brands-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited, Median conversion rate of sponsored brands on Amazon from 1st quarter 2021 to 4th quarter 2022, by marketplace ÌÇÐÄÆƽâ°æ, /statistics/1367734/amazon-sponsored-brands-quarterly-conversion-rate-by-marketplace/ (last visited July 24, 2026)
Median conversion rate of sponsored brands on Amazon from 1st quarter 2021 to 4th quarter 2022, by marketplace [Graph], Perpetua Labs Limited, February 21, 2023. [Online]. Available: /statistics/1367734/amazon-sponsored-brands-quarterly-conversion-rate-by-marketplace/
