Conversion rate is calculated as the total number of conversions divided by the total number of clicks attributed to the advertising campaigns in question. It is expressed as a percentage. Median values are not average, therefore exclude outliers.
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Quarterly median conversion rate on Amazon 2020-2022, by marketplace
Driven by advertising campaigns, a number of online visitors click on promoted products on Amazon marketplaces. In the last quarter of 2022, median conversion rates were higher on U.S. and UK platforms, with ** and ** percent, respectively. Between 2020 and 2022, conversion rates increased on all Amazon marketplaces, with Spain registering the lowest figures in the last quarter of 2022 (**** percent).
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Perpetua Labs Limited. (February 21, 2023). Median conversion rate of sponsored products on Amazon from 1st quarter 2020 to 4th quarter 2022, by marketplace [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1367715/amazon-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited. "Median conversion rate of sponsored products on Amazon from 1st quarter 2020 to 4th quarter 2022, by marketplace." Chart. February 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1367715/amazon-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited. (2023). Median conversion rate of sponsored products on Amazon from 1st quarter 2020 to 4th quarter 2022, by marketplace. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1367715/amazon-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited. "Median Conversion Rate of Sponsored Products on Amazon from 1st Quarter 2020 to 4th Quarter 2022, by Marketplace." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Feb 2023, /statistics/1367715/amazon-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited, Median conversion rate of sponsored products on Amazon from 1st quarter 2020 to 4th quarter 2022, by marketplace ÌÇÐÄÆƽâ°æ, /statistics/1367715/amazon-quarterly-conversion-rate-by-marketplace/ (last visited July 22, 2026)
Median conversion rate of sponsored products on Amazon from 1st quarter 2020 to 4th quarter 2022, by marketplace [Graph], Perpetua Labs Limited, February 21, 2023. [Online]. Available: /statistics/1367715/amazon-quarterly-conversion-rate-by-marketplace/
